Advertising News and Know-How
Wouldn't it be nice to ask one of the early heroes of the ad business a few questions? Thanks to IBM's Watson, and some diligent research work from The Drum, we are now able to ask one deceased legend—David Ogilvy—about various items of importance. https://youtu.be/8EGyIpyQCqM By the way, The Drum is a global media platform and the biggest marketing website in Europe. …
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Susan Credle, global chief creative officer at FCB, believes in the power of story to move people to buy and to believe. She's not alone in this, although it pays to clearly make the argument over and over. In a guest piece written for The Wall Street Journal, Credle explains the great tradition that today's brand storytellers have inherited. The best people in this business are relentless …
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https://youtu.be/ZbM6WbUw7Bs Art Net News calls it, "a hypnotically-brilliant video." The New Republic says, "It makes the end of the world seem as sweet as bubble gum." All high praise for North Hollywood-based Mike Diva, the director behind one of the best political ads of the season, hands down. If Trump's team knew what they were doing, they would embrace this ad at once. The fact that the ad is a …
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Dreyer’s, now owned by Nestlé, was founded when an ice cream maker (William Dreyer) and a candy maker (Joseph Edy) came together in 1928. In one way or another, the brand has been celebrating togetherness ever since (said the planner to the creative team). What does togetherness look like today? When Goodby Silverstein & Partners are on the account, it looks like this: https://youtu.be/JNz1mZfJbBM The …
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What role did slavery play in the shaping of modern nations, and how is its legacy impacting contemporary thought and policy? These are important questions for Americans, but also for South Africans, and people from scores of nations who have committed crimes against humanity. They're the kind of questions that might be answered in a museum. Iziko Slave Lodge Museum in Cape Town worked with Geometry …
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The June 16, 1976 Uprising that began in Soweto and spread countrywide profoundly changed the socio-political landscape in South Africa. Forty years later, Soweto's first craft brewery is paying tribute to the student rebels of '76 with Soweto Gold ’76, a limited-edition lager that was matured in Jameson Irish Whiskey casks for 76 days, achieving an alcohol content of 7.6%. https://youtu.be/qewkHJsYdek The …
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The Syrian Civil War and its aftermath is one of the great humanitarian disasters of our time. Since the beginning of the war, millions of Syrian people have fled their homeland. Their escape route has been as tragic as the war itself. More than 4000 Syrian refugees have died while trying to cross the Mediterranean. TBWA\ISTANBUL and international humanitarian aid agency Support to Life are working to …
If you work in marketing and you need to sharpen your cognitive skills, this new podcast is for you: The Ad Contrarian Show. Bob Hoffman (the Ad Contrarian) and Sharon Krinsky (the former president and chief creative officer of Hoffman/Lewis) are speaking into the mic. Depending on how entrenched your POV is about "the business," you may or may not like what they have to say. I love when Bob says, "In the …
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All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
