If you work in marketing and you need to sharpen your cognitive skills, this new podcast is for you: The Ad Contrarian Show.
Bob Hoffman (the Ad Contrarian) and Sharon Krinsky (the former president and chief creative officer of Hoffman/Lewis) are speaking into the mic. Depending on how entrenched your POV is about “the business,” you may or may not like what they have to say.
I love when Bob says, “In the creative world, there are a few really talented people in advertising, but 93% are average, and 50% are below average, by definition. That’s math.”
And he continues to shine with this: “My experience with planners…they’re pretty good at analysis, and terrible at synthesis.”