Advertising News and Know-How
By David Burn
from USA Today: "The world does not need another clothing line," U2 frontman Bono pronounces. But the self-described "big-mouth Irish rock star" and his wife, Ali Hewson, are entering the fashion universe with their collection, Edun, co-created with designer Rogan. Edun's earthy but chic duds, which are created from organic materials, are made in family-run factories in South America and Africa with fair-labor …
Continue Reading about A Marriage Of Social Activism And Aesthetic Innovation →
Ad Age this week features an interesting point-counterpoint between Rance Crain and Scott Donaton over whether the ad industry needs to refocus on its tradtional media roots or embrace new forms of advertising. Both columns are accessible from the Ad Age home page. …
By David Burn
Given that I am from Omaha, and having plied my trade in several small markets, I always appreciate when the advertising press looks in on the excellent work being done far from Madison Avenue. Communications Arts does precisely that in its current issue, choosing to feature Indianapolis agency, Young & Laramore. Shiel Sexton headquarters, Indianapolis, IN The caption for the above piece reads: "It began as a …
By David Burn
Sun Times advertising columnist, Lewis Lazare, tends to see the industry he's charged with covering on a daily basis, as one full of posers and hacks. Therefore, it should come as no surprise that Lazare finds Steve Karmen's new book a good read. In his colum today, Lazare writes, "Karmen had us in his grip right from his book's blunt introduction, when he admits he was stunned to find everyone he interviewed almost …
By David Burn
Adweek reports that entertainment marketing firm Madison Road, which was sued last week by Mark Burnett Productions for allegedly misrepresenting its relationship with Burnett to clients, has countersued Burnett for $40 million for defamation and trade libel. The suit, filed in Superior Court in Santa Monica, Calif., charges that after Burnett's success with placements in the second season of The Apprentice, the …
By David Burn
from New York Times: A resolution asking the National Collegiate Athletic Association to end alcohol advertising on radio and television broadcasts during college athletic events will be introduced today in the House of Representatives. Representative Tom Osborne, Republican of Nebraska, the former football coach at the University of Nebraska, is the author of the resolution. He introduced a similar one last year, …
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A shameless plug-ola for my new column on Talent Zoo called "Boeing and Banging." Enjoy. …
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