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Click Your Way To The Zoo
A shameless plug-ola for my new column on Talent Zoo called "Boeing and Banging." Enjoy. …
Recycled Chewing Gum
CNN reports that The Wm. Wrigley Jr. Company is bringing back their iconic Doublemint twins. The move is the company's biggest investment in its Spearmint and Doublemint brands since they were introduced in 1893 and 1914, respectively. Wrigley's longtime agency, BBDO Chicago, has penned a new jingle to support the campaign. We're Back Jingle We're the Doublemint Twins And we're back to say You didn't double your …
Pissing On The Carpet
Ad Age has an article today on BBDO's resignation of the Stainmaster carpet account. Here's a telling quote from BBDO COO Jeff Mordos: "It has become clear that current management is seeking a level of service that is more consistent with its own economic realities. As such, we have determined it is no longer a viable match for us." Translation: Either BBDO has way too much overhead to service the account profitably, …
Forbes Digs Up Some Poop
Forbes is running a feature on the top corporate hate sites. "To honor these quixotic champions, we spent hours trawling the Web looking for the very best corporate hate sites." I must say, this seems an odd thing to do for a magazine which regularly covers these very corporations in a positive light. At any rate, here's the …
Trade Group Transparency
from New York Times: The trade organization for the liquor industry is for the first time offering the public a look behind the scenes at how it handles complaints about advertising, like the one for a vodka that declared, "Remember: Tonight is only a success if it ends with breakfast." Three Olives Cherry Vodka giving 'em something to complain about. The organization, known as the Distilled Spirits Council of the …
Um…You’re Fired
from New York Post: Reality TV kingpin, Mark Burnett, claims a Hollywood product placement firm lied to him and the makers of Crest toothpaste, Levi's and Mars candy bars to get their products onto "The Apprentice" …
Luddites Won’t Be Reading This
AdAge is running a "Special Report" on marketing to Luddites. The report seeks to prove that Luddites are not only found among the old and poor. Nearly half of cellphone-less adults are age 18 to 44, and one-fifth of Net-less adults have household income of at least $50,000, according to NOP World's Roper Reports. 28% of American adults -- 60 million people -- have no wireless phone, while 21% -- 45 million people -- …
