Doctor Tom Seeks Remedy

from New York Times: A resolution asking the National Collegiate Athletic Association to end alcohol advertising on radio and television broadcasts during college athletic events will be introduced today in the House of Representatives.
Representative Tom Osborne, Republican of Nebraska, the former football coach at the University of Nebraska, is the author of the resolution. He introduced a similar one last year, but it never came to a vote.
The four-page resolution claims alcohol producers spent $52 million on radio and television advertising for college sports in 2003, including $21 million for the N.C.A.A. tournament.
That was down from 2002, when $58 million was spent on alcohol advertising on radio and television, including $27 million in the tournament, the resolution said.
The resolution points to a 2002 study by the National Institute on Alcohol Abuse and Alcoholism that says two in five college students are binge drinkers, 1,400 college students die each year of alcohol-related injuries and more than 70,000 college students are victims of alcohol-related sexual assault. The resolution has the American Medical Association’s backing.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.