But Can You Hum It?

Sun Times advertising columnist, Lewis Lazare, tends to see the industry he’s charged with covering on a daily basis, as one full of posers and hacks. Therefore, it should come as no surprise that Lazare finds Steve Karmen’s new book a good read.
In his colum today, Lazare writes, “Karmen had us in his grip right from his book’s blunt introduction, when he admits he was stunned to find everyone he interviewed almost invariably prefaced their remarks with ‘you can’t quote me,’ what the author calls an ‘instinctive, but telling, response.’ Indeed.”
Karmen is famous (inside the industry) for writing several jingles, including “When You Say Budweiser, You’ve Said It All.”
“In their quest to be perceived as art and not commerce, Madison Avenue succeeds in just being bad commerce,” Karmen argues in his book.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.