AdAge is running a "Special Report" on marketing to Luddites. The report seeks to prove that Luddites are not only found among the old and poor. Nearly half of cellphone-less adults are age 18 to 44, and one-fifth of Net-less adults have household income of at least $50,000, according to NOP World's Roper Reports. 28% of American adults -- 60 million people -- have no wireless phone, while 21% -- 45 million people -- …
Adweek Highlights Blogs…Some Of Them, At Least
This week's Adweek features an article (for subscriber access only) highlighting some ad folks who are also bloggers. We, however, are not among them. They do highlight The Mario Blog, Adblather, Jack Cheng, psfk.com, Gareth Kay's BrandNew, Caffeine Goddess, and AdLand. Hey, I'm a 10-year Adweek subscriber. How about a little love for the Adpulpers? …
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The Yin Yang Of Yuengling Appreciation
In the mid-1980s I was a college student in Lancaster, PA. As such, locally produced beers like Yuengling and Rolling Rock were a regular part of my party diet. They were also incredibly cheap back then, like nine bucks a case. Over time, I acquired a taste for finer things and turned to Anchor Steam, Pilsner Urquell, Sierra Nevada, Fat Tire, Bells, Three Floyds and so on. Now that I'm back on the East Coast, I've …
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Starship Song Butchered By Coffee Hacks
Having recently moved to a small town, I suppose I ought to feel lucky that we have a Starbucks (I don't). After all, I'm hopelessly addicted to espresso. I won't bore you with my anti-Starbucks rhetoric in this space, but I will redistribute this vitriolic post from Gawker. As if their complete domination of New York City …
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Give Zippo A Break
Tim Nudd of Adfreak points to Zippo's response to a recent ruling by the Transportation Security Administration banning lighters from commercial flights, including checked luggage. "We strongly oppose the interpretation by the Department of Transportation (DOT) that prohibits packing lighters in checked luggage. In testing performed by Zippo engineers, as well as investigations done by the Lighter Association, Inc., …
“Don’t Be Blah” A Bit Blas
from New York Times: After 18 years, the National Pork Board is taking "the other white meat" in another direction. The organization, seeking to promote pork as a more contemporary choice at mealtime is tripling its advertising spending and playing down the theme it has used since 1987 of pork as "the other white meat." A multimedia campaign by the Richards Group in Dallas - hired last year to help increase pork …
AB IV Thinking About Getting His Drink On
from Ad Age: The president of beer giant Anheuser-Busch said at an industry conference the company has contemplated buying its way into the spirits business. In response to a question, August Busch IV said there has been a lot of internal dialogue about making an acquisition outside of beer. An executive who attended the conference said Mr. Busch did not identify any potential targets and that no deal is imminent. …
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Those Pesky Scammers
Writing in the New York Times today, Nat Ives sheds light on the newest scam: click fraud. Since pay-per-click advertising (and there's some on our site) is the newest cash cow for companies like Google, this could be a huge problem very soon. It's also the latest gotcha for marketers who are desperate to precisely measure their results (or ROI for you DM dorks). The more we rely on back-room technology to track an …
