John, Is That You?

According to San Francisco Chronicle, the city of Oakland plans to introduce a new weapon in its fight against prostitution: shame.
Those caught by surveillance cameras and convicted of solicitation will be at risk of having their faces plastered on bus stop signs or even 10-foot by 22-foot billboards. Clear Channel is providing the advertising space.
“I tell people who say to me that prostitution is a victimless crime they should know about the 217 under-age girls who were arrested for prostitution in Oakland last year,” said Oakland City Council President Ignacio De La Fuente. “We’re going to shame the out-of-towners and locals who drive to our neighborhood to look for prostitutes,” he said.
Shaming and shunning were popular punishments in 17th century colonial America, when jail was largely unknown.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.