The Revolution Will Be Televised

A NYC agency called Anomaly was started last year amidst a barrage of hype and sycophantic press releases, which claimed the agency’s founders “decry tradition and embrace revolution.”
So the entire ad industry has been waiting for the first fruit of this revolution.
Well, according to Adweek they’re breaking their first work for Dasani, a bottled water brand owned by Coke. And indeed, it’s revolutionary

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About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.