An empowered organization is one where the CEO enables her managers and staff. An empowered communications strategy is one where the marketer enables the customer. This is good enabling, not the A.A. kind. …for the chart lover within.
Huskerpedia, a site that follows Nebraska athletics from “deep behind enemy lines in Jefferson County, CO” offers Husker football fans brand supremacy in this merchandising opportunity:
Corporate blogs are proliferating, according to the founder of Technorati. There are significant numbers of individual bloggers at Microsoft and Sun Microsystems, but their blogs are personal, not official. For a closer look at how a blog fits into a firm’s marketing strategy, take a look at Stonyfield Farms, a New Hampshire-based organic dairy with […]
Vaughn Whelan & Partners Advertising Inc., a 12-person Toronto firm wanted to pitch the Molson and Coors account (the two brewers are merging), but they were not invited to the party. So, the agency came up with a guerilla approach. VW&P created a bootleg TV spot and paid to run it on Canadian television, and […]
“Most copywriters are uninspired hacks with only a small bag of smartass tricks separating themselves and oblivion. Very few of them bring any seriously original thinking to their client�s problems. And very few clients ask copywriters for serious thinking as a result. They ask other people instead.” -Hugh Macleod of Gaping Void Hugh’s words are […]
In Green Bay, Wisconsin a city known for takes downs, comes Dana VanDen Heuvel, a marketing consultant who has put together a great look at what traditional P.R. offers versus blogs. It’s a game-winning open field tackle for the blogs.
More marketers today are empowering brand evangelists, or in simpler terms, a company’s best customers. There are several new ways to go about this, then there’s the old school way, patented by recreational clothing manufacturer, Patagonia. Patagonia is led by one of our time’s true corporate visionaries
Starbucks Gossip is an interesting new site from Jim Romenesko, veteran journalist, editor and pioneering blogger. With his work for Poynter and his Obscure Store blog, you’d think this uberblogger would have no time for keeping tabs on the coffee behemoth. But no. He does have time, and Starbucks haters everywhere are grateful.