A shameless plug-ola for my new Talent Zoo column. Enjoy. Avid Adpulp readers will note I briefly touched on this before. …
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Rich Guy Likes His Battles Big
Boing Boing's Xeni Jardin caught up with Mark Cuban recently to discuss his latest, and perhaps greatest, business challenge--building the first all-digital theater empire. Here are some excerpts from her Wired article: Getting to the Bunker, as Mark Cuban's assistants call his underground office, means tunneling deep into the American Airlines Center, the 20,000-seat stadium that's home to his Dallas Mavericks …
Ask Better Questions. Get Better Results.
Adweek reports that John Livengood has been promoted to executive creative director at DDB Seattle. No doubt for lucid thinking like this: "My whole perspective is, creatives need to change the questions we ask," he said. Instead of asking clients what they want in terms of campaign components, Livengood suggested, "ask them what they want people to do. Not, 'Do you want a print campaign?' But 'What's the business …
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eBay Pimpin’ Gangsta Garb
from San Jose Mercury News: Looking for the latest Norte …
Let’s Pull The Plug On Direct Marketers Instead
Frankly, I think this is just disgusting. A New York Times article suggests that Terri Schiavo's parents have agreed to sell a list of their financial supporters to a direct marketing firm. Just think of the types of organizations who have been most vocal in wanting to re-insert Schiavo's feeding tube and you'll get a sense of the type of junk mail that will be sent to people who just might have been moved enough …
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We’re Having A Sale On Triple Bypasses This Week!
We all know about the prevalence of prescription drug ads, but now the scrunity is turning to hospital advertising and marketing, as noted in this AP article. Now the ad industry has to watch out. While pharmaceutical advertising is kind of a niche that some ad agencies pursue--and it's pretty easy to snicker at Cialis and all the side effect-laden commercials--hospital and other health care-related advertising is a …
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AdPulp’s Most Admired
Fortune--a magazine I generally find useful--has added "Advertising and Marketing" to its list of industries for their 2005 America's Most Admired Companies report. Here are the winners: 1-Omnicom Group 2-Vertis 3-Grey Global Group 4-Interpublic Group I've never heard of Vertis, until now. I once worked for an Omnicom agency and it was an okay experience. Grey and Interpublic are probably okay to work for, as well. …
Why People Hate Advertising: Reason 112
H&M's desecration of The Flatiron Building Thanks to Room 116 for the pointer. …
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