from Ad Age: Embattled supermarket chain Safeway is set to launch an unprecedented $100 million advertising campaign that includes spot TV buys on prime-time shows such as The Apprentice and CSI — but utters nary a word on price.
About David Burn
Co-founder and editor of Adpulp. David wrote his first ad for a political candidate when he was 17 years old. She won her race and the hook was set. Today, David is a copywriter and creative director in Austin, Texas.