The Story Behind Boudreaux’s Butt Paste

Fox Sports Radio host, Ben Maller, has an entry on his blog about Boudreaux’s Butt Paste. Maller reports that the anti-rash ointement has found a home in NASCAR by sponsoring a Busch Series car driven by former Louisiana school principal Kim Crosby.
According to Maller, athletes including the Miami Heat’s Shaquille O’Neal, Indianapolis Colts quarterback Peyton Manning, former New Orleans Saints and Chicago Bears head football coach Mike Ditka and iron-man cyclist Lance Armstrong, have all reportedly used the product with much enthusiasm.
Aside from treating baby bottoms Boudreaux’s Butt Paste attends to a variety of other ailments, including heat rash, acne, bed sores, abrasions, chicken pox, shingles, razor burn, feminine irritation, poison ivy, fever blisters and even chapped lips. Butt paste is also used to treat male itch (otherwise known as jock itch) in athletes, and several major-league baseball teams keep the handy one-gallon jugs around the clubhouse.
Boudreaux’s Butt Paste is the creation of pharmacist George Boudreaux, who opened his Louisiana drugstore in 1978 and soon began whipping up an old fashioned elixir. In 1994, Dr. George Boudreaux sold his pharmacy to concentrate on marketing his product, which by then had taken off in a big way. Today, his product is sold at Wal-Mart and Target, among other retail stores.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.