Advertising News and Know-How
Where do advertising professionals find themselves this time of year? If they're the adventurous sort and/or part of the sporty set, the execs in question may now be soaking in a hot tub outside a rented Rocky Mountain chalet. Telluride, Vail, Steamboat, Crested Butte, Breckenridge...these are great Colorado mountain towns, wherein live a multitude of compelling stories to discover and tell. …
Continue Reading about The Colorado High Country—Where Winter Is Pure Joy →
The devastated island of Puerto Rico will not have power fully restored until May, nearly eight months after Hurricane Maria ripped through the Caribbean. Did you know that nine of Puerto Rico's 78 municipalities are still without power three months after the powerful Category 4 hurricane slammed the island? Frustrated residents are forced to boil water and live without a refrigerator or electricity. Try that …
Continue Reading about DigitasLBi Shines Its Light On Puerto Rico’s Darkness →
Seattle agency, Wexley, realized this year, more than ever, that the world needs some holiday cheer. So, the agency called up a couple of out of work actors and invited them down for an impromptu video stretch. https://youtu.be/MGGgR-63EXg I like some of the vocal fill: Egg. Nog. Egg. Nog. Spirit. Happy. Ew, the happiest. …
Continue Reading about At Wexley School For Girls, Team Spirit and Holiday Cheer Are One →
Children in the West African country of Sierra Leone walk up to nine miles to get to school – on dirt paths lined with deadly snakes, through monsoons, in 100-degree heat with little to no drinking water, past abandoned diamond mines filled with malaria-ridden water, and down roads dominated by sexual predators. Then, after their last class, they have to walk home. Support 9milescroll.com this #GivingTuesday. …
Continue Reading about How Far Would You Go For An Education? →
Anyone who works in sales, advertising, or media knows that referrals are worth their weight in gold. In the continual slog for new business, a referral from a colleague is often the door opener to real opportunity. Mark Sneider, president of agency business-development firm RSW/US, writing a guest piece for Adweek, argues that referrals in the agency business are fast sliding into oblivion. In 2007, 94 …
Continue Reading about The Not So Mysterious Case of The Disappearing Referral →
Holidays are full of travel, family, food, and for many people today, an unending stream of social media updates to their "smart" phone appendage. Sadly, this is where politics and the weight of the world can creep in. Tessa Films in Chicago believes we can put our phones down for the betterment of America and a more enjoyable holiday. https://youtu.be/qumkBh5GWps According to Reel Chicago, "A Holiday Wish" …
Grocery store advertising is the home of coupons, free-standing inserts, and shelf-talkers—not the stuff that drives most ad people to work in the morning. That being said, advertising that truly connects with people is about finding an opportunity where none existed before. Lowes Foods and Winston-Salem ad agency, The Variable, are finding ways break through the typical grocery store clutter. The chain's new …
Continue Reading about Taking Risks In A Safe Category Like Grocery Is Fucking Awesome →
The Martin Agency's sexual harassment scandal is bad. It's also the tip of the dick in an industry long overdue for reform. Suzanne Vranica, a reporter at The Wall Street Journal, spoke to some of the women who once worked for the Martin Agency, where they were sexually harassed by the agency's former chief creative officer, Joe Alexander. In 2011, Mr. Alexander made several unwanted advances toward a female …
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