Another fake blog has reared its hideous head. This time P+G is the culprit. I understand, and can even sympathize with clients wanting to jump on the blog bandwagon. But please, will someone from the agency sector please help these clueless marketers do it right? Wrting tripe is not doing it right. Posted by "Rose" at sparklebodyspray.com: I am SO into poetry these days. It was, like, the rap music of the ancients, …
Volvo CEO Uses An Old Idea To Plead For New Ideas
At the 4A's management conference in Bermuda, Volvo CEO Anne Belec made a speech in which she announced to the crowd that she was looking for new ideas for her auto brand. And she did it right in front of Ron Berger, the CEO of her current agency Euro RSCG, who introduced her to the crowd before she made her speech. Ad Age has the scoop. This isn't the first time a car client has pulled a stunt like this. As I wrote …
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Take That, Axe
from Ad Age: In its latest bid to attract teenage males, Gillette Co.'s Tag body spray is offering them a date with a 33-year-old married woman -- MTV reality star Carmen Electra -- with bidding so far topping out at $17,200 on eBay. Males ages 15 to 20 are eligible for the date with Ms. Electra, born Tara Leigh Patrick near Cincinnati. Winner of the auction receives an all-expense-paid trip to Los Angeles to have …
For Nike, Sears Just Doesn’t Do It
This article in the New York Times reports that Nike has decided to stop selling its shoes and clothing at Sears. The speculation is that Nike is afraid of having its brand end up at whatever types of low-end stores emerge from the Sears/Kmart merger. I actually think this is a great move by Nike. They're protecting their brand. Many brands have been hurt by the get-our-stuff-into-big-box-retailers-at-all-costs …
Everything Is Connected And Everything Matters
The Huckabees corporation is dedicated to bringing value to communities across the country and the world. While our low retail prices are one way that we accomplish this goal, it is our commitment to our shared values as Americans that is the guiding principle we rely on to guarantee success. Okay, I know I'm a little slow, but I finally watched I Heart Huckabees last night, thanks to our trusty Netflix account. …
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Wearing Your Facuets On Your Sleeve
from USA Today: Delta Faucet announced recently that it would spend 60% more on advertising this year than last. Delta's media blitz is designed to alert consumers to nearly a dozen products it will debut next week at the National Kitchen & Bath Association trade show in Las Vegas. At the show, Delta will try to entertain and entice plumbing and building professionals at a haute couture-style fashion show with …
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And The Winner Is…
Last month Adweek held an online poll where you could rate certain agencies in certain categories. I can't find an online link to the full report, but I've seen it in print. Here are some of the top category vote getters: Most Competitive: Crispin Porter & Bogusky Most Complacent: Grey Most Overrated: Deutsch Most Underrated: GSD&M Most Like a Playground: Crispin Most Like a Sweatshop: Grey (ironically, Crispin came …
Characters Developing Characters
All sorts of interesting characters are writing books these days. As previously reported here, Dr. Angus has a diet book out. Now soap stars are getting in on the act. from New York Times: A little more than a year ago, Marcie Walsh decided to write a mystery novel. It was a big step, considering that she was a college student and part-time receptionist. Also, she had picked up a rare disease after being thrown into …
