Legally Speaking: Streaming > Podcasting

from Chicago Tribune: Steve Dahl thought he could be at the forefront of the so-called podcasting trend, which was virtually unknown a year ago.
Last month he began making his WCKG-FM 105.9 afternoon show available online as a digital audio file, so those with iPods and other portable media devices can download them and listen at leisure around the world.
But this re-purposing of Dahl’s show has come to an abrupt halt because of copyright and royalty issues.
Lawyers for station-owner Infinity Broadcasting, a division of Viacom, have determined that the rights agreements covering live streaming of programs do not necessarily cover downloadable versions of those same shows.
As a result, the downloads of Dahl’s show that had been available to fans for years also have been halted, though Dahl expects his weekday 2 to 7 p.m. show to be available for live Internet streaming by mid-July.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.