Legally Speaking: Streaming > Podcasting

from Chicago Tribune: Steve Dahl thought he could be at the forefront of the so-called podcasting trend, which was virtually unknown a year ago.
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Last month he began making his WCKG-FM 105.9 afternoon show available online as a digital audio file, so those with iPods and other portable media devices can download them and listen at leisure around the world.
But this re-purposing of Dahl’s show has come to an abrupt halt because of copyright and royalty issues.
Lawyers for station-owner Infinity Broadcasting, a division of Viacom, have determined that the rights agreements covering live streaming of programs do not necessarily cover downloadable versions of those same shows.
As a result, the downloads of Dahl’s show that had been available to fans for years also have been halted, though Dahl expects his weekday 2 to 7 p.m. show to be available for live Internet streaming by mid-July.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.