Advertising News and Know-How
As long as you're in a book buying mood, I have one to recommend as well. Every so often, a marketing book comes along that captures precisely what's going on at the moment--the "zeitgeist," if you will. We Know What You Want: How They Change Your Mind by Martin Howard is a fascinating overview of all the marketing tactics that are working to influence consumers on a much subtler level than traditional …
Continue Reading about Below The Line Marketing. Way, Way, Below The Line. →
By David Burn
Written by retired Publix vice president of human resources Joe Carvin, A Piece of the Pie takes readers on a journey through customers' experiences at Publix. It also highlights associates' experiences in making shopping a pleasure for customers. "A Piece of the Pie" is now available for $9.95 in all Publix stores. …
By David Burn
The French advertising group Havas said on Tuesday that its chairman and chief executive, Alain de Pouzilhac, was stepping down, after a public clash with a big investor, Vincent Bolloré. Mr. de Pouzilhac's exit from Havas ends an almost yearlong battle with Mr. Bolloré, the head of the manufacturing company, the Bolloré Groupe, which became Havas's largest shareholder after amassing 22 percent of the …
By David Burn
Carlton Beach, Cannes, France. …
Continue Reading about Apparently There’s Something Important Going On →
By David Burn
Lewis Lazare: After some initial confusion sparked by premature and inaccurate online chatter among advertising trade journalists about the results of electronics giant Sony's account review, the matter was clarified late Monday. Sony said it would not have one ad agency of record going forward, but rather three shops: Fallon/Minneapolis; McKinney + Silver in Durham, N.C. and Bagby and Co., which had been doing some …
It was only a matter of time. USA Today reports on the latest security breach involving "loyalty cards", this time at CVS. The data security flaw in the ExtraCare card service was exposed Monday by the grassroots group Consumers Against Supermarket Privacy Invasion and Numbering, or CASPIAN. It said anyone could learn what a customer had purchased with an ExtraCare card by logging on to a company Web site with the …
Continue Reading about CVS Knows You Like K-Y Jelly. Now The World May Find Out. →
By David Burn
According to Jesus' General, this ad (if one can call it that) was rejected by the Young Republicans for inclusion in their National Convention official program. The future politicos claimed the tone of message was too negative. …
By David Burn
The Patriot News: So, you want to buy a house in the country? Some Lebanon County officials want to warn you that it might stink. To drive the point home, they are developing a brochure that features scratch 'n sniff manure. The scratch 'n sniff smell is coming from a company in Chattanooga, Tenn., called "Print a Scent." Its Web site lists more than 150 scents for sale, including anchovy, toothpaste and ashtray as …
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