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Branding By The Book

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Written by retired Publix vice president of human resources Joe Carvin, A Piece of the Pie takes readers on a journey through customers’ experiences at Publix. It also highlights associates’ experiences in making shopping a pleasure for customers.
“A Piece of the Pie” is now available for $9.95 in all Publix stores.

About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.