This Brochure Stinks

The Patriot News: So, you want to buy a house in the country?
Some Lebanon County officials want to warn you that it might stink.
To drive the point home, they are developing a brochure that features scratch ‘n sniff manure.
The scratch ‘n sniff smell is coming from a company in Chattanooga, Tenn., called “Print a Scent.” Its Web site lists more than 150 scents for sale, including anchovy, toothpaste and ashtray as well as familiar fruits, flowers and foods.
Curtis Kulp, South Lebanon Twp.’s manager, said he thinks the brochure is a good idea because his office gets calls when farmers spread manure in the spring and fall.
Some people “are not aware of what it’s like to live in the country,” he said.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.