Bolloré Has It His Way

The French advertising group Havas said on Tuesday that its chairman and chief executive, Alain de Pouzilhac, was stepping down, after a public clash with a big investor, Vincent Bolloré.

Mr. de Pouzilhac’s exit from Havas ends an almost yearlong battle with Mr. Bolloré, the head of the manufacturing company, the Bolloré Groupe, which became Havas’s largest shareholder after amassing 22 percent of the company.

Mr. Bolloré, a well-known activist investor, has purchased sizable stakes in lagging companies like Lazard and Mediobanco in the past, and often sold them for a profit after pressuring management to improve performance.

He told Le Monde last week that the head of the TBWA agency, Jean-Marie Dru, would have the right qualifications to lead Havas.

Source: New York Times



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.