So I'm watching the British Open, and right now Tiger Woods has a 4 shot lead with about 5 holes to play. Good thing, too--because Nike and American Express are blanketing the commercial breaks with Tiger ads. See the new Nike one here at Adcritic. It's unlike the Masters, when Tiger sank a sweet putt and Nike didn't capitalize on it with an ad for a month or two, letting Joseph Jaffe claim some credit for quickly …
The United States of Wal-Mart
"It's hard to know exactly when it happened, just as it's impossible to know if, or when, it will end. But for now, it's clear: We're all Wal-Mart's bitches." - John Dicker I have to admit, I'm fascinated by Wal-Mart. I've written about this phenomenon before, as well as noted how Wal-Mart's bumbling PR negates the effects of lead agency Bernstein-Rein's shiny happy image ads when it compares its opponents to Nazi …
75 To Get Lost In Their New Mini-Cooper
Promo Magazine: Dr Pepper is in the midst of giving away one Mini-Cooper convertible a day in an under-the-cap promo to boost summer sales and to encourage trial of its new Cherry Vanilla Dr Pepper. Game codes can be found under yellow bottle caps on specially marked 20-ounce, 2-liter bottles and inside specially marked 12-pack wraps of Dr Pepper, Diet Dr Pepper, Cherry Vanilla Dr Pepper and Diet Cherry Vanilla Dr …
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The Medium Is The Message
IF is featuring an interview with Niku Banaie, Naked's director of innovations. Here's a sample: Q. How will brands use portable wireless devices to interact with their audience as they become more prominent? A. The obvious idea is to transplant existing traditional ideas onto this medium, kind of like what happened with the web and people directly placing their print ads on this medium and thinking its going to work …
First Crispin Gets A Development Deal, Now These Guys
According to Variety, sophmoric web site, CollegeHumor.com has struck a development deal with Paramount. The studio is looking for the next Animal House (good luck), and the web site's founders are looking to get listed in the IMDb. CollegeHumor.com signed a book deal with Penguin a few months ago, with the "CollegeHumor.com Guide to College" expected to be released in April. The site also operates a comedy tour. …
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SpongeBob Moves From BK Rooftops To The Produce Section
USA Today: Nickelodeon's SpongeBob SquarePants, who lives in a pineapple under the sea, soon will star on spinach, carrot and fruit bags in supermarkets. While the big marketers in the $70 billion food-and-beverage industry are trying to stave off regulation on marketing to children amid obesity concerns, Boskovich Farms (spinach), Grimmway Farms (carrots) and LGS Specialty Sales (citrus fruit) will use marketing …
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How True
Normally, liquor advertising has to be put through tight legal screens. Looks like New Orleans-based drinking establishments don't play by those rules, which of course lends itself to better work. Creative courtesy of Sullivan St. Claire, Mobile, AL--a new contender for our "Agencies In Strange Places" series. …
Can I Float This By You?
According to Lewis Lazare, on Wednesday, Outside magazine will host the first-ever Chicago Ad Cup, a sailing regatta for Chicago ad agency teams at the Columbia Yacht Club. The event celebrates Chicago's inclusion on Outside's list of the top 10 American dream towns in its August issue. My money's on Y&R. Who do you like? …
