So I’m watching the British Open, and right now Tiger Woods has a 4 shot lead with about 5 holes to play.
Good thing, too–because Nike and American Express are blanketing the commercial breaks with Tiger ads. See the new Nike one here at Adcritic.
It’s unlike the Masters, when Tiger sank a sweet putt and Nike didn’t capitalize on it with an ad for a month or two, letting Joseph Jaffe claim some credit for quickly assembling a viral ad.
This time, they came prepared, and luckily, Tiger’s got his “A” game.
