All Tiger, All The Time

So I’m watching the British Open, and right now Tiger Woods has a 4 shot lead with about 5 holes to play.
Good thing, too–because Nike and American Express are blanketing the commercial breaks with Tiger ads. See the new Nike one here at Adcritic.
It’s unlike the Masters, when Tiger sank a sweet putt and Nike didn’t capitalize on it with an ad for a month or two, letting Joseph Jaffe claim some credit for quickly assembling a viral ad.
This time, they came prepared, and luckily, Tiger’s got his “A” game.

About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.