Adpulp

The Chronicle of Bright Ideas

The Medium Is The Message

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IF is featuring an interview with Niku Banaie, Naked’s director of innovations. Here’s a sample:

Q. How will brands use portable wireless devices to interact with their audience as they become more prominent?
A. The obvious idea is to transplant existing traditional ideas onto this medium, kind of like what happened with the web and people directly placing their print ads on this medium and thinking its going to work

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About David Burn

Co-founder, editor, and publisher of Adpulp.com. David wrote his first ad for a local political candidate when he was 17 years old. She won her race and the advertising hook was set. Today, David is founder and creative director of Bonehook—A guide service and bait shop for brands in Austin, Texas.