"Anybody who pays big agency money to make blogs for them is either a fool, or is being ripped off. Just my opinion." -Hugh MacLeod While I tend to enjoy Hugh's take on things, on the above point I couldn't disagree more. Time is money, even in this post-Cluetrain epoch. A well constructed marketing blog, in my opinion, would require significant investment, not in production values (like TV), but in time. Time to …
Sites’ New Site
The New York Times: Lloyd Braun, the former chairman of ABC's entertainment group who now oversees Yahoo's expanded media group in Santa Monica, has hired Kevin Sites, a veteran television correspondent, to produce a multimedia Web site that will report on wars around the world. The Web site, called "Kevin Sites in the Hot Zone" (hotzone.yahoo.com) will focus entirely on Mr. Sites's travels as a war correspondent …
Nuclear Power Is Back, And Apparently It’s Quite Funky
Here's a new corporate image campaign from some company called Areva. Which I've never heard of, but they are apparently one of the largest producers of nuclear power in the US. So I guess we should know about what they do, and who to blame if the meltdown comes. Click here to see their new website that's part of their campaign, and you can watch the relatively cool animated spot that uses "Funkytown" to explain, as …
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The Secret’s Out
Ad Age: Procter & Gamble Co.’s Secret antiperspirant may be strong enough for a man, but it’s made for a woman race-car driver -– specifically 23-year-old Indy Racing League phenom Danica Patrick, who is becoming a pitchwoman for the leading U.S. women’s deodorant. In a deal announced today, the 2005 Indy 500 rookie of the year will bear the Secret logo and appear in still unspecified marketing efforts for the brand, …
CUNY Adds Blogger To J-School Staff
A-list blogger, Jeff Jarvis of Buzzmachine fame, has been named director of the new-media program and associate professor of journalism at City University of New York, according to The New York Times. Mr. Jarvis said that the media could achieve greater transparency by using blogs, podcasts and online video. "I want students to explore the relationship of the media with the public," he said. New media, he said, …
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Yo Ralph, Showy Is Not Preppy
Could this be Ralph's response to Tommy's domination of the urban market? …
No More Sleepless Nights
You've got a presentation at 10:00 am tomorrow, but all your concepts suck. What do you do? Order pizza. Have a beer to relax. Play ping pong. Blah blah blah. Thankfully, none of these lame rituals are any longer necessary. Now, helpless creatives can simply point their trusty browser to Deutsch Inc.'s The Ad Conceptor. …
Can You Relate?
One of the things that drew me to advertising in the first place was the ridiculously naïve idea that the business was a meritocracy. "The work is all that matters," was the mantra I gleefully chimed in the mid 1990s. I picked it up from some true believers and even with all the turmoil my career has seen, I have clung to it mightily. But I'm confident I'll get over it someday. Adweek: Volkswagen's sweeping shift …
