CUNY Adds Blogger To J-School Staff

A-list blogger, Jeff Jarvis of Buzzmachine fame, has been named director of the new-media program and associate professor of journalism at City University of New York, according to The New York Times.
Mr. Jarvis said that the media could achieve greater transparency by using blogs, podcasts and online video. “I want students to explore the relationship of the media with the public,” he said.
New media, he said, breaks down the economic model of the business he has worked in all these years. “This is really the first time since William Randolph Hearst that a young journalist can think like an entrepreneur,” Mr. Jarvis said.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.