Hyku points to Publix I/S Associate Against Offshoring, a blog which is highly critical of outsourcing, particularly outsourcing of Information Systems work by Lakeland-based grocer, Publix. More and more of the business knowledge at Publix is being transfered to Infosys contractors. More and more of the development is done offshore. Our strength at Publix requires that we not relenquish this knowledge, however we do …
Honey, Be Sure To Pick Up Some More Paris Twilight
Ad Age: It turns out getting frisky with value-added lubricants is fast becoming as American as apple pie. Suddenly at the forefront of taking sex aids mainstream, conservative marketer Johnson & Johnson almost overnight has doubled sales of its once-sleepy K-Y brand for the second time in four years thanks to the blockbuster summer rollout of a new line of massage oils. And nowhere has that success been greater …
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When You Want To Buy Something
With Mighty Goods, Margaret Mason has taken a page from Manolo's Shoe Blog and another page from Josh Rubin's Coolhunting. The result is sure to satisfy online shoppers. Mighty Goods is a shopping blog that’s updated five days a week. We spend a great deal of time finding and posting things we love. These aren’t just any old things, these are exactly the right things. They will brighten your eyes, match your couch, …
When You Take Off Tell Someone About It
How cool is this? BootsnAll hosts scores of travel blogs written by intrepid travelers. …
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Peer Production
Erick Schonfeld of Business 2.0 details some new wave economic theory that makes sense, even to an ad guy like me. So far in the history of capitalism, we've had two major ways to organize economic activity: through companies and through markets. They work in tandem, of course, but they represent two different approaches. Companies coordinate resources (such as people, money, and equipment) through the management …
“Spychips” Sells, But Ad Age Doesn’t Seem To Buy It
Regular AdPulp readers know that I'm not a huge fan of the massive movement to collect data to track individual consumers. And while I haven't read it, I am aware of the new book Spychips, because the author of the book has been making the rounds of talk shows. Well, the popularity of the book has caught Ad Age's attention. Potential marketing applications of radio-frequency identification chips -- which range from …
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AOL Finally Breaks Free
The New York Times: Curtains, a large blue pair to be exact, are the images being used in an estimated $50 million campaign to promote AOL.com as a free Web portal. The campaign, in online and offline versions, depicts computer users parting the curtains to reveal a bright white light on the other side. "The new AOL.com," the ads proclaim. "Now open to everyone." The campaign has been in development for months, ever …
Caption It #5
Pop star wears headdress for Pepsi …
