Regular AdPulp readers know that I’m not a huge fan of the massive movement to collect data to track individual consumers. And while I haven’t read it, I am aware of the new book Spychips, because the author of the book has been making the rounds of talk shows.
Well, the popularity of the book has caught Ad Age’s attention.
Potential marketing applications of radio-frequency identification chips — which range from in-store marketing to tracking readership of magazine ads — may be harder than ever to implement now that a new book lambasting the companies behind the technology is showing surprising popularity.
“Surprising popularity?” Bullshit. Consumers don’t want their every move and purchase to be tracked. And when they find out about it, it pisses them off. Which is why marketers are going to great lengths to hide their pryin’ eyes.