Advertising News and Know-How
By David Burn
Marc Babej, president of Reason inc., is tired of all the creative window dressing. He skewers Wieden, Crispin, FCB and Publicis for blathering on about "creativity". He also brings to light this classic Ogilvyism: “If you spend your advertising budget entertaining the consumer, you’re a bloody fool. Housewives don’t buy a new detergent because the manufacturer told a joke on television last night. They buy the new …
Continue Reading about Is Creativity Just Another Commodity? →
By David Burn
The New York Times: To reintroduce a struggling brand, the Campbell Soup Company is giving consumers a song and dance - literally. A campaign that began this week for the Campbell's Select line of higher-priced soups features the actor John Lithgow singing and dancing in commercials that offer humorous tributes to the brand. The campaign, carrying the theme "Why settle when you can Select," is being created by BBDO …
By David Burn
From a public relations perspective, a blog can be a great tool to help manage a brand crisis. Too bad Volvic doesn't have one in place. Yahoo News: French food and drink group Danone said it was investigating a report in Britain that a potentially harmful chemical had been detected in bottles of Volvic, one of its leading brands of mineral water. Danone said it was "actively investigating the exact cause of this …
Continue Reading about “Fills You With Volcanicity” Takes On Whole New Meaning →
By David Burn
According to Lewis Lazare, the marketing communications division of Lowe in Mexico City is being rebranded as Draft Mexico. The operation in Mexico brings Chicago-based Draft's global presence to 40 offices in 26 countries. In other Lazarian news... Berlin Cameron, a relatively young boutique agency, lost the $200 million Samsung account to Leo Burnett. The defection is a huge, potentially fatal blow, coming on the …
By David Burn
Josh Spear dot com: Over the past year, I 've been overwhelmed by emails and calls asking for my opinion on brands, products, design, etc. Several large companies, that will remain nameless (for now), have sought me out for my thoughts on how to beef up both their image, and their product line. As a result, I've been involved directly with a variety of brands in a very short time, helping to launch startups, as well …
By David Burn
The New York Times: You might have thought that the White House had enough on its plate late last month, what with its search for a new Supreme Court nominee, the continuing war in Iraq and the C.I.A. leak investigation. But it found time to add another item to its agenda - stopping The Onion, the satirical newspaper, from using the presidential seal. "It has come to my attention that The Onion is using the …
Continue Reading about Presidential Seal No Laughing Matter →
By David Burn
By David Burn
We Make Money Not Art: Farmers have teamed up with scientists to create a farm where the cows choose when they want to be milked using automated booths. The farmer can even go on holiday and allow the animals to look after themselves. "The cows set their own agenda," said Neil Rowe, manager of Manor Farm in Oxfordshire. "It’s about autonomy, it’s about enrichment, it’s about stepping back and allowing the cows and …
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