Ad Age: Lowe Worldwide founder Frank Lowe emerged from retirement today with the surprise announcement that he is setting up a new advertising agency with Paul Weinberger, who resigned as chairman of Lowe London. Mr. Weinberger is expected to take with him Lowe London’s biggest account, the $75 million Tesco supermarket business he has overseen for years. The unexpected move from the eccentric Mr. Lowe, who is 65, …
Agencies In Strange Places: Twelfth In A Series
According to Adweek and his own press releases, Ernie Mosteller, an author and creative director who founded production houses in New York and Florida, has launched an advertising agency in Galveston, Texas, called Tangelo Ideas. The agency identity was inspired by Mosteller's youth spent on a citrus farm in Florida. Author of a book on advertising entitled Use a Stick (available for free download), Mosteller worked …
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Close But No Cigar
Forbes: The Shanghai No 2 Intermediate People's Court yesterday ordered two Chinese companies to pay more than 300,000 yuan in compensation to Hennessy Cognac for infringing the French company's trademark, the China Daily reported. Zhuhai Xiangmutong Trading Co and Xiamen Golden Huanya Food Co, a bottling company, have been ordered to pay compensation, cease infringing the Hennessy trademark immediately and publish …
Cleveland Clinic Offers Second Opinions Online
Washington Post: "My Consult" is a Web-based second opinion service offered by e-Cleveland Clinic, the facility's Internet service. Patients who have received a diagnosis of any of more than 600 life-threatening or life-altering conditions can request an electronic consultation with a Cleveland Clinic doctor. For $565, a physician provides a written second opinion and a treatment recommendation -- all within five to …
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Dear Diary, Is This Still The Way They Do TV Ratings?
Here's an amusing article out of today's Cleveland Plain Dealer, entitled "Confessions of a Nielsen Family," in which columnist John Horton recounts his family's week of watching TV and writing down what they watched. Seven days of chronicling viewing habits taught me this: The remote control is a dangerous weapon in the wrong hands, and we have 10 of them between me; my wife, Debbie; my daughter, Lindsay, 7; and my …
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Retailers Bait Sportsmen With Mountains Of Gear
USA Today: Millions of anglers, hunters and target shooters are shelling out billions of dollars on gear, from $300 fly-fishing rods to $10,000 shotguns. Outdoor retailers such as Cabela's are expanding nationwide, opening superstores that attract legions of shoppers and tourists. Outdoor trade shows are drawing more exhibitors each year. Many of the enthusiasts are baby boomers in their peak earning years — and …
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Blue Horse Rides Free
Lewis Lazare: There's been an amicable divorce at Ebel Signorelli Welke/Chicago. The three partners who formed the agency in 2002 have split up. Bob Ebel has left the advertising business altogether to become president of Elmhurst-based MyLife Home Health Services, an organization providing in-home health care to the elderly. Creative leader Bob Welke also has left ESW to become CEO of Blue Horse/Milwaukee, an ad …
Six Flags’ “Mr Six” Likely To Get Deep-Sixed
New management at a client usually means changes in marketing tactics or switching agencies. But in the case of Six Flags, the changes will be more drastic. The new management team includes Daniel Snyder, who made his fortune in junk ma--I mean direct mail. He's now the owner of The Washington Redskins, where he once charged admission for fans to see the team practice in training camp. Ad Age has more: Mr. Snyder …
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