According to Adweek and his own press releases, Ernie Mosteller, an author and creative director who founded production houses in New York and Florida, has launched an advertising agency in Galveston, Texas, called Tangelo Ideas. The agency identity was inspired by Mosteller’s youth spent on a citrus farm in Florida.
Author of a book on advertising entitled Use a Stick (available for free download), Mosteller worked as a creative director at Filmworks in Miami and later at Image Point.
“Formulaic thinking doesn’t move business anymore,” says Mosteller. “And formulaic structure leads to formulaic ideas.”
Asked why the Houston/Galveston base, Mosteller is matter-of-fact: “I like the island culture in Galveston. And Houston, the fourth largest city in the country, represents huge creative potential. Traditionally, the top creative agencies in Texas have been located in Dallas and Austin. But that’s about to change.
