Agencies In Strange Places: Twelfth In A Series

According to Adweek and his own press releases, Ernie Mosteller, an author and creative director who founded production houses in New York and Florida, has launched an advertising agency in Galveston, Texas, called Tangelo Ideas. The agency identity was inspired by Mosteller’s youth spent on a citrus farm in Florida.
Author of a book on advertising entitled Use a Stick (available for free download), Mosteller worked as a creative director at Filmworks in Miami and later at Image Point.
“Formulaic thinking doesn’t move business anymore,” says Mosteller. “And formulaic structure leads to formulaic ideas.”
Asked why the Houston/Galveston base, Mosteller is matter-of-fact: “I like the island culture in Galveston. And Houston, the fourth largest city in the country, represents huge creative potential. Traditionally, the top creative agencies in Texas have been located in Dallas and Austin. But that’s about to change.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.