Close But No Cigar

Forbes: The Shanghai No 2 Intermediate People’s Court yesterday ordered two Chinese companies to pay more than 300,000 yuan in compensation to Hennessy Cognac for infringing the French company’s trademark, the China Daily reported.
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Zhuhai Xiangmutong Trading Co and Xiamen Golden Huanya Food Co, a bottling company, have been ordered to pay compensation, cease infringing the Hennessy trademark immediately and publish an apology in a local newspaper, Xinmin Evening News, the paper said.
The court heard that the two companies had been bottling and marketing a drink claiming to be a French cognac under the trademark Hanlissy.
The court found that the names Hanlissy and Hennessy are similar in appearance and pronunciation and this may confuse consumers.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.