Close But No Cigar

Forbes: The Shanghai No 2 Intermediate People’s Court yesterday ordered two Chinese companies to pay more than 300,000 yuan in compensation to Hennessy Cognac for infringing the French company’s trademark, the China Daily reported.
Zhuhai Xiangmutong Trading Co and Xiamen Golden Huanya Food Co, a bottling company, have been ordered to pay compensation, cease infringing the Hennessy trademark immediately and publish an apology in a local newspaper, Xinmin Evening News, the paper said.
The court heard that the two companies had been bottling and marketing a drink claiming to be a French cognac under the trademark Hanlissy.
The court found that the names Hanlissy and Hennessy are similar in appearance and pronunciation and this may confuse consumers.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.