Reuters: Google Inc.'s search for revenue beyond its wildly popular pay-per-click advertising system has everyone from publishers to phone companies unnerved by the seemingly endless scope of the Web leader's ambitions. Nowhere is this more closely felt than Madison Avenue, where the advertising industry sees Google encroaching on turf ad agencies and media buyers have considered their own for much of the past …
Journey To Torino (67 Days Left)
I wondered when a brand would utilize Flickr in an ad/pr campaign. We now have an answer, and the answer is Visa. Julia Mancuso, a Visa blogger Journey to Torino is a blog written by six Olympic athletes and one moderator/host. The blog also features a podcast and a Flickr link from the sidebar. Cammi Granato, an ice hockey player for Team USA says: My first experience on the ice was on the studio rink when my mom …
Make The Product Interesting
The writer must make the product itself interesting. Otherwise, a great part of his ingenuity and inventiveness will be used in devising tricks which lower the efficiency of advertising, rather than raising it. -Rosser Reeves Babej has been reading Rosser Reeves' classic, Reality In Advertising. From the quote above, it does not sound dated. Evidently, the business was filled with artistes then, like it is now. …
Ft. Collins Residents Find Something To Be Uptight About
Spike Jones at Brains On Fire points to this twisted identity story from Fort Collins, CO. The owners of the Drunken Monkey are considering changing the controversial name of their bar - and they want the community to help. The Old Town bar, 151 S. College Ave., is named for a Kung Fu movie and decorated like a beach cabana - complete with an outdoor deck, swings hanging from the ceiling and a tree house. The idea …
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Big Money At Top Of Media Pile
According to Ad Age, Comcast Corp. President CEO Brian L. Roberts’ total compensation for 2004 was $33.5 million, making him the highest paid media executive in the magazine's survey. Roberts and his rival James O. Robbins, president-CEO of Cox Communications, who was paid $29.4 million, beat out such well-known luminaries as Sumner Redstone, chairman-CEO of Viacom, ($28.3 million) and Rupert Murdoch, the …
Selma To Sell Really Expensive Specs
Sky Showbiz: Actress Selma Blair has landed an endorsement deal with Chanel. According to Glamour, she will be the new face of Chanel Vision, promoting the high couture giant's range of stunning specs. She's been snapped in many a glam Chanel frock, both new and vintage. Last year she chose Chanel for her wedding dress when she married Ahmet Zappa - son of the late and legendary Frank. Chanel's Karl Lagerfeld took …
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“Behavioral Marketing” Is Still “Spyware”
Wired: The spyware wars are over - and spyware has won. Back in 2002, Gator was one of the most reviled companies on the Net. Maker of a free app called eWallet, the firm was under fire for distributing what critics called spyware, code that covertly monitors a user's Web-surfing habits and uploads the data to a remote server. People who downloaded Gator eWallet soon found their screens inundated with pop-up ads …
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Banking On Eco-Consciousness
ShoreBank Pacific, a Washington State chartered, FDIC insured bank, is the first commercial bank in the United States with a commitment to environmentally sustainable community development. We believe that long-term community prosperity goes hand-in-hand with a healthy environment. Through our lending programs, we support individual and community efforts to bring together conservation and economic development. With …
