Big Money At Top Of Media Pile

According to Ad Age, Comcast Corp. President CEO Brian L. Roberts’ total compensation for 2004 was $33.5 million, making him the highest paid media executive in the magazine’s survey.
Roberts and his rival James O. Robbins, president-CEO of Cox Communications, who was paid $29.4 million, beat out such well-known luminaries as Sumner Redstone, chairman-CEO of Viacom, ($28.3 million) and Rupert Murdoch, the chairman-CEO of News Corp. ($23.6 million). Walt Disney Co. President-CEO Robert Iger made $11.9 million. Mel Karmazin, with his move to Sirius Satellite Radio, was paid $14.3 million in 2004.
Out of the publicly traded magazine companies, the highest paid executive by far was Harold McGraw III, chairman-CEO of McGraw-Hill, with $16.7 million. Meredith Corp. Chairman-CEO William Kerr took home $4.41 million, while newcomer Susan Lyne, Martha Stewart Living Omnimedia president-CEO, made $4.29 million.
E.W. Scripps President-CEO Kenneth Lowe earned $6.23 million to top the newspaper pile; Gannett Co.’s former President-CEO Douglas H. McCorkindale made $5.84 million; and Lee Enterprises Chairman-President Mary Junck was compensated with $5.24 million. Tribune Co.’s former Chairman-CEO Dennis J. FitzSimons took home $4.72 million. All of those smaller players beat out New York Times Co. former President-CEO Russell T. Lewis’ $2.35 million, and Dow Jones & Co. Chairman-CEO Peter Kann’s $2.9 million.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.