Journey To Torino (67 Days Left)

I wondered when a brand would utilize Flickr in an ad/pr campaign. We now have an answer, and the answer is Visa.
Julia Mancuso, a Visa blogger
Journey to Torino is a blog written by six Olympic athletes and one moderator/host. The blog also features a podcast and a Flickr link from the sidebar.
Cammi Granato, an ice hockey player for Team USA says:

My first experience on the ice was on the studio rink when my mom enrolled me in figure skating lessons. I was dressed in a tutu and had pom-poms attached to my white skates. Little did my mom know I was more interested in the action on the rink beside it. During the lesson, mom would finally realize I wasn’t on the ice with the other figure skaters – instead, she’d find me in the other rink with my nose pressed up against the glass watching hockey. “I want to play hockey mommy.”

So, she’s not Frank Deford. It’s still a great move by Visa to go to market with a real blog written by real people. JTT also offers comments and trackbacks, another nod to the audience and sign that the Visa team behind this project really gets it.
[via Micropersuasion]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.