Michael Arrington of Tech Crunch loves BubbleShare, a new photo sharing site. Toronto-based online photo sharing BubbleShare is just wonderful, and ridiculously easy to use. Their interface team deserves a gold star or something, because I don’t think I’ve ever used a site’s full functionality without consulting a single FAQ or other instruction. The free service allows users to create albums of up to 100 photos …
The Art Of Self-Promotion
Lewis Lazare likes The Ungar Group's self-promo efforts. The Ungar Group/Chicago is one of the only ad agencies we know of that actually believes what it preaches to others -- namely, the importance of advertising to build a brand. Unlike most of the city's ad agencies, to say nothing of those elsewhere around the country, the Ungar Group, though small, develops and runs ads that draw attention to the shop while also …
Kids Are Mean
The Telegraph: In a finding that will astonish many parents, academics at Bath University concluded that girls attack their Barbie dolls as a symbol of their rejection of the consumer society. "Barbie provoked rejection, hatred and violence," said Dr. Agnes Nairn, who led the research for the university's school of management. "The girls we spoke to see Barbie torture as a legitimate play activity, and see the …
Patience Grasshoppa
Spike Jones at Brains On Fire has some great advise for those interested in providing and/or deploying word-of-mouth marketing. I think it’s important to keep in mind that this whole “Word of Mouth Marketing” thing is still in its baby stages. Anyone who tells you that they are an expert in WOMM is kidding themselves and you. Sure, there are those that are further down the path than others, but “experts” is a word …
Give A Little
'Tis the season to evaluate agency holiday cards. Adrants has not one but three such stories in the last day, alone. Here's one that's more creative than all the rest. Chicago agency, Hadrian's Wall, sent out a card within a card. That is, they included a card from me to them inside my card. I mailed it back to them yesterday. The most joyous time of the year is also the most hectic. That's why we at Hadrian's Wall …
The First Rule Of Lipitor Is: We Don’t Talk About Lipitor!
From Ad Age: Although Pfizer has not yet selected an agency for its $110 million Lipitor account, the pharmaceutical maker today introduced an unbranded campaign for high-cholesterol awareness. The push, from Omnicom Group’s Unit 7, New York, will feature spots that run on broadcast and cable TV using the tagline “My Heart Now.” The commercials will drive consumers to a Web site, myheartkit.com. While pharmaceutical …
Continue Reading about The First Rule Of Lipitor Is: We Don’t Talk About Lipitor! →
Less White Space Please
NYT: Users of Google's search engine will soon see something they are not used to on the notoriously spare site: advertising with logos and graphics. And the advertisers will not be limited to America Online, whose talks with Google prompted the change in policy, according to two executives close to the companies' negotiations. As part of their deal, which is expected to be announced this afternoon, Google is …
More Proof That Great Work Doesn’t Mean Much When A New V.P. Takes The Helm
Lewis Lazare: After the ups and downs of the past couple of weeks, it looks as if the year will end on a decidedly upbeat note at Leo Burnett with Monday's news that the city's largest agency has won the $100-million-plus Washington Mutual advertising account. Burnett succeeds Seattle-based Sedgwick Rd., which had been Wa-Mu's agency of record for the past 14 years. That relationship came to an end with the arrival …
Continue Reading about More Proof That Great Work Doesn’t Mean Much When A New V.P. Takes The Helm →
