The Art Of Self-Promotion

Lewis Lazare likes The Ungar Group’s self-promo efforts.

The Ungar Group/Chicago is one of the only ad agencies we know of that actually believes what it preaches to others — namely, the importance of advertising to build a brand.
Unlike most of the city’s ad agencies, to say nothing of those elsewhere around the country, the Ungar Group, though small, develops and runs ads that draw attention to the shop while also trying to explain why potential clients should seek out its services.
We wish more shops were inclined to create ads for themselves. It might jumpstart a new business environment around these here parts, while also suggesting Chicago ad agencies exist for some reason other than to channel profits into giant holding companies to which many of them are attached.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.