Advertising News and Know-How
By David Burn
Katie Foley, a student at UGA in Athens, is blogging from Torino as one of six members of Coca-Cola's new Torino Coversations. I just arrived in Torino last night, and as I took my first walk through town, I found myself in awe of this beautiful city. I've been to Italy once before, and everything about Italian culture inspires me to step back and appreciate the small things in life, like bumping into a friend on …
Continue Reading about Coca-Cola Launches Conversational Site →
By David Burn
[via Snark Hunting] …
By David Burn
Adweek: Frito-Lay has awarded its Doritos ad account to Goodby, Silverstein & Partners, the client has confirmed. Estimated billings exceed $30 million. "The Doritos brand is a true icon and we look forward to being part of the Frito-Lay team," said Jeff Goodby, shop chairman and co-cd. "This is a chance to put Doritos front and center in people's minds where it belongs." BBDO remains the client's worldwide partner …
By David Burn
Forbes: Why should grownups be the only ones getting the good investment advice? Warren Buffett, a.k.a. the Oracle of Omaha, has signed on to do an animated children's TV program called The Secret Millionaire's Club. The show, which is being produced by DIC Entertainment of Burbank, Calif., will focus on financial literacy--hoping no doubt to stave off the poor money choices of later life. In the short run, it may …
Continue Reading about Financial Literacy Made Into Kid’s Stuff By World’s Greatest Investor →
By David Burn
Ad Age: Madison Avenue needs to figure out emerging media -- fast -- or lose billions of dollars to someone who will, warned one of the nation’s top marketing executives. “Major money is going to be in motion in the next decade and yet no one really understands exactly where it will land, or even if it will land, or just disappear altogether,” John Stratton, VP-chief marketing officer at Verizon Wireless, said in a …
Continue Reading about John, I Know People Who Can Help You →
By David Burn
Lewis Lazare: With loud praise for the success of its Super Bowl commercials for Anheuser-Busch still ringing, DDB/Chicago took a huge hit Wednesday: Computer behemoth Dell is moving its domestic consumer advertising account to BBDO/Atlanta. The lost business is believed to be worth a whopping $250 million. The Dell move also is an ugly mark on the report card of DDB/Chicago President and CEO Dana Anderson, who …
By David Burn
BL Ochman wrote the following text (all I did was write the headline): Never mind not integrating their campaigns with new media, several advertisers didn't even include a URL in their multi-gazillion-dollar Super Bowl commercials! That's completely ridiculous in light of comScore Networks research showing that some advertisers, led by Budweiser, saw huge spikes in website traffic while and immediately after their …
Continue Reading about Budweiser.com Traffic Surged 594% On Strength Of Super Bowl Media Buy →
By David Burn
I've had a Yahoo email address for years. I use it whenever I buy something online. Recently, I've been reading about the company's beta release of its new Yahoo! Mail product. The more I hear, the more patience I lose with the existing model. Come on Yahoo, help a brother out. Here's what Khoi Vinh of Subtraction is saying: For security reasons, POP3 traffic is restricted to me during the workday now, so now I have …
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