Glenfiddich has launched a blog, written by Ian Millar and Ludo Ducrocq, Chief Brand Ambassador and Global Brand Ambassador, respectively. Hugh MacLeod says Glenfiddich is his "least favorite single malt Scotch on the planet," and that the gents titles are inane. He does, however, credit them for giving the blog a go. Interestingly, there is no age verification gatekeeping device affixed to this site. …
No Break From The Corporate Come On
In a disturbing, but typical move, corporate America is shoving its wares in the face of drunken college students on break from their northern campuses. According to USA TODAY: Companies such as Coca-Cola, Unilever and Paramount Pictures have stamped ads on hotel room staples, from pillow cases and shower curtains to room card keys and door-knob signs. They've wrapped hotel elevators with oversized ads and are …
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To Increase American Circulation The Economist Stoops To Use Of Puns
France Calls Bullshit
From New York Times: A bill under debate in the French Parliament may require iPods to be able to play music purchased from competing Internet services, not just Apple Computer's own iTunes Music Store, forcing changes in the business model that gave rise to the revolution in legal digital music downloads. The outcome of the debate, which began as an update to French copyright law, is far from clear. But taken to one …
Cut Yourself Some Slack
If you work in advertising or a related field, it's likely that you work too many hours and juggle too many tasks. For your own good, your firm's benefit and your client's benefit, stop it now. This story in Fortune explains why. What scientists have only recently begun to realize is that people may do their best thinking when they are not concentrating on work at all. If you've ever had a great idea pop into your …
Creativity Spikes Sales
"We have a perception that we are not hot, and that perception keeps us from being hot…We have to get a couple of [big] wins, and that perception will go away." -Pat Fallon speaking to the WSJ Marc Babej thinks the standard for “hot” should be rooted in the only thing that really matters about advertising: its ability to generate sales and/or justify margins. Even though there's way too much emphasis placed on awards …
“Read The Freakin’ Manual” Sayeth Rubel
The manual Rubel speaks of--"Social Computing: How Networks Erode Institutional Power, And What to Do About It" from Forrester--costs $299. So, I think I'll pass. However, I will study the chart, he kindly provided. …
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Will Volkswagen Lose Its Cojones?
From The Wall Street Journal (sorry, you'll need access to the entire article): Cojones is a Spanish word that means, literally, testicles. In the U.S., however, it's a sort of catchall term for daring. That's approximately what Volkswagen was going for in a blunt black and white billboard featuring its GTI 2006 model accompanied by two words in big, bold letters -- "Turbo-Cojones." But the campaign has boomeranged, …
