No Break From The Corporate Come On

In a disturbing, but typical move, corporate America is shoving its wares in the face of drunken college students on break from their northern campuses.
spring_break_fanta_promo.jpg
According to USA TODAY:

Companies such as Coca-Cola, Unilever and Paramount Pictures have stamped ads on hotel room staples, from pillow cases and shower curtains to room card keys and door-knob signs. They’ve wrapped hotel elevators with oversized ads and are handing out product samples poolside.
Marketers including these will spend about $75 million to market their wares to an estimated 1.5 million students during the annual spring rite.

Run students run.

Comments

comments

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.