Congrats to the awesome Noelle Weaver and the rest of the folks at Shepardson Stern + Kaminsky for landing a big fish, as Adweek reports, SS+K has taken the Delta airlines account. Delta, though, is facing bankruptcy and a possible strike, so things won't be easy. Not to mention a marketing brain drain that has left the advertising in tatters: BBDO in Atlanta had the Delta account for about 50 years until 1997 or …
Curiously Underfunded
According to Ad Age, Wrigley plans to pump some serious money into three marquis candy brands it acquired last year from Kraft Foods. Marketing for Altoids and Life Savers is curiously weak. That's the startling admission from Wrigley's CEO, who told investors that ad efforts for the two brands were under-marketed when they were owned by Kraft Foods and haven't been a lot better since Wm. Wrigley Jr. Co. purchased …
Each Valley Has Their Own Speak
ValleyWag is conducting a Valley Speak neologisms contest. The winner gets $240 on iTunes and a cord wrapper for their iPod (presuming they have one). Here are some of the leading candidates: Blogamy: Having more than one blog at a time. [Bill Green] iPud: Most 'casters. [John La Bouff] Blogna sandwich: Reading blogs on a lunchbreak. [Jim Frost] Goobris: The arrogance exhibited by many in the Valley, especially …
AOL’s Network-Like Ambitions
Media convergence is on. TV is becoming more like the web (where it's easier to track ROI), and the web (in some cases) is becoming more like TV. So it's not surprising that America Online desired to change its name to AOL. AOL is like ABC, CBS, NBC and CNN. The New York Times has more: AOL, which recently changed its name from America Online, is in the midst of transforming itself from a proprietary Internet service …
“Painfully Generic Vignettes”
When I came across the new Dunkin' Donuts tagline, America Runs On Dunkin', I was underwhelmed. Now, Lewis Lazare of the Chicago Sun Times chimes in on the TV. The new television commercials don't do much to clarify what management wants Dunkin' Donuts to become. We watched several of eight new spots, and all of them seemed to be painfully generic vignette commercials with Dunkin' products thrown in for no good …
Howard Stern May Not Be The Killer App For Sirius
A while back, I wrote that there would always be limits on what kinds of content consumers would be willing to pay for. Now comes this AP report which suggests that many of Howard Stern's fans aren't willing to pony up the money to hear him on Sirius Satellite Radio: A Jacobs Media poll of more than 25,000 listeners of 79 rock stations across the country indicates that 7 out of 10 former Stern listeners continue to …
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How To Get Your Google Adsense On
Inside Adsense interviewed Ivan Heneghan, a Dublin-based AdSense optimisation specialist. Here's what he recommends. Q. Tell us an optimisation story... have you ever seen a publisher make a small change and see big results? A. Oh yes, lots of them! But one of my favourites was a science website that was earning about $10 per day. They were using a 468x60 Banner at the bottom of their pages, but started experimenting …
Peer-To-Peer Is About So Much More Than File Sharing
According to a study by Edelman, trust in peers has increased from 20% in 2003 to 68% today. That's a massive spike. "We have reached an important juncture, where the lack of trust in established institutions and figures of authority has motivated people to trust their peers as the best sources of information about a company," said Richard Edelman, president and CEO, Edelman. "Companies need to move away from …
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