What is it about cows that lead advertising execs to treat them anthropomorphically? Yes, there is a character blog attached to this effort. …
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Online Ad Spending Soars, But Not As Fast As Online Media Consumption
Steve Rubel of Micropersuasion says the web is the Rodney Dangerfield of media. According to a new study by the Online Publisher's Association 17% of all time spent with media takes place online. Meanwhile online marketing accounts for a scant 8% of ad budgets. The Web, it seems, is the Rodney Dangerfield of media. It doesn't get the same respect from marketers as it does from consumers. As generation that grew up …
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Multi-Tasking Gets Out Of Hand
Media consumption isn't just on the rise today, it's creeping into every available crevice. While it's my job to make media, I'm not always convinced of the inherent utility in new offerings. For instance, I'm unimpressed by the number of TV screens I see in vehicles today. I know, I know, it's different when you have kids, blah blah blah...it's still an innapropriate setting for TV, in my view. Now, thanks to Gas …
The Grocery Store Is Open
Retail shops take heed—Ad Age reports that Safeway's account is on the move. As it tries to stay above the price-war fray sweeping the grocery industry, Safeway is tossing its $200 million account in review and ending nearly a decade-long relationship with Interpublic's Dailey & Associates, West Hollywood, Calif. The move comes a little more than a year after Dailey helped Safeway reposition itself in the …
Not The First Impression A Black Turtleneck Wearer Wants
George Parker had what it took to sit through the Howard Draft video, now archived on You Tube. At first, I could not do it. I clicked away, but then George's zeal for the subject brought me back. Hey, has anyone had the balls to go to the “Draft FCB Group Employee Microsite” and sit through a stomach churning diatribe from new “Emperor of the known fucking Universe” Howard Draft? For an outfit that’s supposed to be …
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Newsletters Are Archaic
On May 25, Laura from eBay's Community Communications team, posted the first entry on eBay's new blog. It’s an exciting day for us…and a sign of the changing times. Today, we’re saying a fond farewell to our old monthly Chatter newsletter, and we’re joining the “blogosphere” with the launch our new eBay Chatter blog. Since, then other eBay bloggers have written about the two millionth passenger vehicle sold; Pay Pal …
The Sponsorship Stars Line Up For American Airlines
From USA TODAY: American Airlines has a rare opportunity to slam dunk its brand into the minds of basketball fans starting Thursday, when the NBA Finals begin inside the two arenas that carry the ailing carrier's name. It pays more than $8 million a year in naming rights, which ensures that the Dallas Mavericks play in the American Airlines Center, while the Miami Heat cool off in the American Airlines Arena. …
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Have Spreadsheet Will Travel
Another spreadsheet application is unveiled. Big whoop. But hold on, maybe it is a big deal. The New York Times seems to think so. Stepping up its attack on Microsoft's core business, Google plans to make available on Tuesday a test version of a Web-based spreadsheet program that is intended to make it simple to edit and share lists and data online. The company said that the free program, called Google Spreadsheets, …
