Right Out Of The Chick-fil-A Playbook

What is it about cows that lead advertising execs to treat them anthropomorphically?
AmandaCow.jpg
Yes, there is a character blog attached to this effort.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.