This Stinks

Do you find it offensive to get on an elevator, or into any closed space, with a person who reeks of cologne? If so, you’ll want to steer clear of these indoor boards in Paris.
According to Ad Age, Azzaro’s perfume diffusers ensure that potential consumers not only see the brand’s advertising but also experience the new Silver Black fragrance. The diffusion technology in the poster spreads the fragrance up to 15 feet in all directions.
As an opt-in advocate, I’m pretty disgusted by this aural advertising gimic. In a magazine, one gets to choose to peel back the scent strip. Not here. You get spritzed whether you smell good or not.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.