A New York Times business writer looks at fast food product development, but finds manipulation of language instead: Corporate jargon can sound austere when used to describe something like the Mashed Potato Bowl, a new menu item at the restaurant chain KFC. To a fast-food gourmand, the product appears to be a simple, casserole-like mélange of puréed potatoes, corn, fried chicken and cheese, all smothered in brown …
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