More Than A Feeling

Erin at Out of Character is living proof that the millions of dollars being spent by marketers on scent and sound is worth every penny.

I went to Costco today to pick up laundry detergent and…approximately $90 worth of other crap I totally don’t need, and much to my orgasmic delight and/or horror I stumbled upon an advertised demo stereo that was blasting “Boston”. I quickly discovered that I was only physically able to move my cart in a thirty-foot radius around said stereo, and thus I was only able to purchase batteries and replacement ink jet cartridges.

This is learning Eveready and HP can’t readily get from focus groupies. Thanks to the humorously rendered confessional blog, we know beyond any doubt that 70s rock can turn ugly necessities into desirable packaged goods.
Powerful stuff, this. Handle with care.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.