Ad Age reports that Showtime placed a scent-strip ad in the Aug. 24 issue of Rolling Stone to promote the second season of “Weeds,” a show where a suburban mother (played by Mary-Louise Parker) sells marijuana to keep the mortgage paid.
“It smells like hippies wearing patchouli,” said a MediaWorks colleague who got to sniff the ad.
Fragrance vendors, whose typical struggles include searching for scents that whisper “Britney Spears,” were not exactly set up to deliver. There were no vials, for example, marked “Chronic,” “Amnesia” or “Maui Wowie.”
Hmmm…I’m sure the scent vendors could have perfectly replicated the smell of skunk weed, although that particular smell might offend some readers.