Trust Is A Big Brand Builder

After AOL’s fumbling of privacy-rich search data, an act for which they’re taking a pounding, customer-centric Google is looking good in this USA Today article on the topic:

Google CEO Eric Schmidt has a message for Google users: Your searches are safe.
“Our No. 1 priority with our users is trust,” Schmidt told some 2,000 attendees at the Search Engine Strategies conference.
Safa Rashtchy, an analyst at equity firm Piper Jaffray, takes Schmidt at his word. “Google is one of the most protective companies on the planet,” he says. “They have a culture of secrecy.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.