Advertising News and Know-How
By David Burn
Like any good reporter Lewis Lazare hears things. The bloodletting among upper management has begun as the final stages of the merger between Draft and Foote Cone & Belding begins to unfold. Among the first of the top honchos to go is FCB/New York CEO Steve Centrillo. He had been closely aligned with the already gone FCB Worldwide CEO Steve Blamer -- who helped orchestrate the merger deal before promptly leaving the …
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By David Burn
Wieden + Kennedy harkens back to the days of Janet Champ and her women's empowerment campaign for Nike with this new spot featuring tennis sensation, Maria Sharapova. The spot skillfully uses a song from West Side Story to set the mood and the storyline. "I feel pretty, Oh, so pretty, I feel pretty and witty and bright! And I pity Any girl who isn't me tonight." - Stephen Sondheim and Leonard Bernstein Then, just …
By David Burn
In an effort to make Upstate South Carolina (the site of BMW's only North American manufacturing plant) even more influential in the automotive industry, BMW has joined forces with Clemson University and the State of South Carolina to develop the Clemson University International Center for Automotive Research. This New York Times story sheds light on the cozy relationship between Clemson—a state institution—and …
By David Burn
Financial Times looks at Dogster's move from Google's AdSense to a proprietary ad inventory managed by the brand. “When I started I was hoping to make $500 a month from the small advertisers who were going to pay $50 a month for an ad,” says Ted Rheingold, Dogster’s founder. Today, he says, the site boasts an inventory of 10m paid ads a month. When Dogster was getting its start, Mr Rheingold relied on Google’s …
By David Burn
USA Today's tech guru, Kevin Maney, is soft on Web 2.0. The tech industry is frothing. It is spewing companies and Web doohickeys and blog amalgamizers and Internet contraptions like video social-networking wiki cooking sites. Money is flying into ventures that most people east of Palo Alto, Calif., would find incomprehensible. Web 2.0 is a broad term for a new generation of websites that are more interactive and …
By David Burn
Watching the news this past week, I've been struck by a commercial for Louisiana's The Road Home program, which is encouraging displaced citizens to return. The spot features a fellow who's involved in rebuilding a house; he starts off seated on the home's front steps. Then, as he gets up and walks, one can't help but notice the sweat stains all over his shirt. It's a distracting sight, but actually, I'm glad the …
By David Burn
In today's paper, New York Times takes a look at the lowly coupon and its place in the world. An estimated 99 percent of the roughly 300 billion coupons distributed annually in the United States — mainly in Sunday newspapers — end up in the trash, unused and unredeemed. “The paper coupon is the single most inefficient marketing tool you could imagine,” said Peter Sealey, a former chief marketing officer at Coca-Cola …
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