Bubbles Preceed The Bath

USA Today’s tech guru, Kevin Maney, is soft on Web 2.0.

The tech industry is frothing. It is spewing companies and Web doohickeys and blog amalgamizers and Internet contraptions like video social-networking wiki cooking sites.
Money is flying into ventures that most people east of Palo Alto, Calif., would find incomprehensible.
Web 2.0 is a broad term for a new generation of websites that are more interactive and multilayered than the 1990s batch of websites. And right now, Web 2.0 is like a water balloon being filled by a fire hydrant. Industry jokesters call it Bubble 2.0.

Yeah, but it makes for excellent fodder.
[UPDATE] Test your Web 2.0 “awareness.”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.