Pretty Damn Good

Wieden + Kennedy harkens back to the days of Janet Champ and her women’s empowerment campaign for Nike with this new spot featuring tennis sensation, Maria Sharapova.
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The spot skillfully uses a song from West Side Story to set the mood and the storyline.
“I feel pretty,
Oh, so pretty,
I feel pretty and witty and bright!
And I pity
Any girl who isn’t me tonight.” – Stephen Sondheim and Leonard Bernstein
Then, just when the viewer is lost in agreement, for Sharapova is indeed quite pretty, she blasts her opponent’s serve for a winner, leaving viewers and seasoned announcer, John McEnroe, stunned in the wake of her athletic prowess.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.