Yahoo is slipping according to The New York Times. Yahoo, the world’s largest portal, said yesterday that its profit fell sharply in the third quarter and that growth would continue to slow for two main business lines — graphic display advertising and advertising on Web searches. The company’s chief executive, Terry S. Semel, was unusually contrite yesterday in a conference call with investors. “I am not satisfied …
There’s Nothing Wrong With Being Kinky
I wish I still lived in Texas. I'd vote for Kinky Friedman for Governor in a heartbeat. His campaign, like the man himself, is completely out of the ordinary. For advertising, he's using Bill Hillsman, the same dude who created commercials for Jesse Ventura and Ralph Nader some years back. See more Kinky video here. Any Texas AdPulpers out there? Does anyone know if Kinky has a chance against The Empty Suit Formerly …
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“China’s Google” Picks Up MTV Programming
The New York Times says China is about to get its MTV. Viacom, one of the world’s biggest media companies, said today that it had struck a deal to provide television and music video content to Baidu, one of China’s biggest and fastest-growing internet companies. Baidu.com, one of the world’s most trafficked web sites, is the biggest effort so far to introduce American television and entertainment programming into …
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Find Your Internal Advocate (Find Peace Of Mind)
Spike Jones at Brains On Fire in Greenville, SC reminds us that great creative doesn't mean a thing if there's no way to sell it in. If you’re going to be successful partnering with a new client, you HAVE to have an internal advocate for your cause. Without one, no matter how good your ideas are, how phenomenal your creative is or how smart your strategy is, you’re doomed. Internal advocates are the men and women …
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Blazers Blaze Another Trail
According to Internet News billionaire Paul Allen, who co-founded Microsoft with Bill Gates, and owns the Portland Trail Blazers is bringing social networking to the team's fans. Affinity Circles, best known as a provider of private social networks to more than 60 university groups, is going pro. NBA pro. The Mountain View, Calif. software vendor just announced a partnership agreement with the Portland Trail Blazers …
Perrier Tries To Look Less Stuffier
I don't recall ever, not once, drinking a Perrier. I haven't even thought about Perrier in years. But today's New York Times reports a new ad campaign is trying to change consumers' perceptions. The humorous campaign, getting under way this week, transforms the name of Perrier, the French sparkling water, into words that end in “-ier.” The reworked brand names, appearing on bottle labels, postcards, stickers, …
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Dove Tackles The Beauty Myth
Dove continues its Campaign for Real Beauty with the above clip, showing just how much makeup and retouching is done for models these days. You can decide for yourself whether the message in the spot is meaningful, hypocritical, or both. As for ruining the illusion, I'm still recovering from the shock of the Yasmine Bleeth mug shot. …
Albany Taxi Drivers Welcome Visitors To “Tech Valley”
Taxi drivers in Albany, NY have been enlisted in a word-of-mouth marketing campaign to pitch the area as a tech-savvy market to visitors. The program is a joint effort of Albany-Colonie Regional Chamber of Commerce, Capitaland Taxi and Albany International Airport. It makes perfect sense to utilize these drivers, for word-of-mouth comes naturally to them. My only question is do they somehow qualify their riders prior …
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